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Marketing Fundamentals

Marketing Fundamentals (1)

Location Erbil

Fee $160

Course Date

Wednesday, 26 February 2025

Overview

This Marketing Fundamentals course is designed to provide participants with the essential knowledge and skills needed to understand and apply basic marketing principles effectively. The training will cover key concepts such as market research, branding, consumer behavior, digital marketing, and strategic planning. By the end of the course, participants will be equipped with the tools necessary to create effective marketing strategies, build strong customer relationships, and contribute to business growth.

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Learning Objectives

By the end of this course, participants will:

  • Understand the core principles and concepts of marketing.

  • Identify and analyze target markets using market research techniques.

  • Develop strategies for building strong brands and customer loyalty.

  • Gain insight into consumer behavior and how to influence purchasing decisions.

  • Be familiar with various marketing channels, including traditional and digital methods.

  • Learn how to create and execute an effective marketing plan.

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Content and Topics

Day 1: Understanding Marketing Principles

Introduction

  • Welcome and course overview

  • Quick introductions and participant expectations

  • Icebreaker activity: Why is marketing important to businesses?

Session 1: What is Marketing?

  • Definition and role of marketing in business

  • The marketing mix (4Ps: Product, Price, Place, Promotion)

  • The difference between marketing and sales

  • Marketing's role in driving business success

Session 2: Market Research and Consumer Behavior

  • Importance of market research in understanding customer needs

  • Types of market research: Primary vs. Secondary research

  • Analyzing consumer behavior: Factors influencing buying decisions

  • Understanding customer segmentation and targeting

Session 3: Branding and Positioning

  • The power of a strong brand: Elements of branding (logo, name, slogan)

  • Brand positioning: Defining your unique selling proposition (USP)

  • Building brand equity and customer loyalty

  • Case studies of successful branding strategies

Session 4: The Marketing Mix (4Ps) in Action

  • Deep dive into Product: Product life cycle and development

  • Price: Pricing strategies and models (penetration, skimming, etc.)

  • Place: Distribution channels and how to choose the right ones

  • Promotion: Understanding advertising, PR, and sales promotions

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Day 2: Marketing Strategies and Digital Marketing

Recap of Day 1 and Icebreaker Activity

  • Review of key takeaways from Day 1

  • Icebreaker: Share your favorite brand and why it stands out to you

Session 5: Developing a Marketing Strategy

  • The importance of a marketing strategy in achieving business goals

  • Setting SMART objectives (Specific, Measurable, Achievable, Relevant, Time-bound)

  • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

  • Creating a marketing plan: Budgeting, timeline, and goals

Session 6: Digital Marketing Fundamentals

  • Introduction to digital marketing: Key channels (SEO, PPC, social media, email marketing)

  • The rise of digital and how it's reshaping traditional marketing

  • Content marketing: Creating valuable content that resonates with audiences

  • Social media marketing: Best practices for engagement on different platforms

Session 7: Advertising and Promotional Strategies

  • Types of advertising (TV, print, online ads, etc.)

  • Effective promotional strategies: Discounts, limited-time offers, giveaways

  • Public relations and influencer marketing

  • Measuring the effectiveness of advertising campaigns (ROI)

Session 8: Measuring Marketing Success

  • Key performance indicators (KPIs) for marketing campaigns

  • Tools for measuring success: Google Analytics, social media metrics, etc.

  • Understanding return on investment (ROI) and attribution

  • Adjusting marketing strategies based on data

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Training Details

  • Duration: 2 days

  • Format: Classroom

  • Language: English

  • Time: 09:30 - 16:30

  • Refreshments: included

  • Location: Erbil, mselect office

Payment

Must be made 5 working days before the start of the course. Payment can be made in cash, by bank transfer or through exchange offices.

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How do I register?

You can register by emailing training@mselect.com with the following details:

  • Full Name:

  • City/Town:

  • Email Address:

  • Phone number:

  • Name of the course:

For more information, call 0771 842 2380

​register now