mselect is looking for a Marketing Manager for a manufacturing client in Baghdad. Candidates must have at least 2 years of relevant experience in home appliances. Fluency in English and Arabic is a must.
Objectives
Drive the product and business-planning processes such as TV, refrigerator, washing machine or kitchen home appliance. Analyze customer needs, current market trends, and potential partnerships from the dealer. Assess current competitor offerings and seek opportunities for differentiation. Analyze product requirements and develop appropriate product to ensure they’re suitable the market. Develop, implement, and maintain production timelines across multiple departments. Appraise new product ideas and strategize appropriate go-to-market plans.
Key Responsibilities
- Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
- Translate product strategy into detailed requirements for prototyping and final development by engineering teams
- Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications
- Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization
- Develop product positioning and messaging that differentiates across primary market segments
Experience
- Strong experience in a dynamic product management role
- Proven success in overseeing all elements of the product development lifecycle
- High effectiveness in managing cross-functional teams
- Experience in delivering finely tuned product marketing strategies
Qualifications
- Bachelor’s degree (or equivalent) in product design or engineering
- More than 2 years’ experience in giant company such as Alhafidh, Hisense, LG, Gree
- Proven success as a product developer in a nonmanagerial role
- Demonstrable knowledge of product such as TV, refrigerator, washing machine.
*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.