Job Overview
The Digital Business Manager will be responsible for the overall direction and management of the company's e-Commerce business. This includes, but is not limited to, develop and implement e-commerce strategies, digital marketing strategies, design and development of the company's online presence including the website, mobile app, and other digital platforms, manage online sales and marketing campaigns, analyze data to improve website performance, and oversee the day-to-day operations of the e-commerce team.
Key Responsibilities:
- Develop and implement e-commerce and digital marketing strategies to drive online sales and increase customer engagement
- Manage and optimize online sales and marketing campaigns, including paid advertising, email marketing, and social media
- Monitor and analyze website data to identify trends and opportunities for improvement
- Oversee the day-to-day operations of the e-commerce team, including product management, customer service, and logistics
- Collaborate with other departments, such as IT and finance, to ensure smooth and efficient operations
- Collaborate with the web, application, and product design teams to develop and implement the overall design and user experience of the company's online platforms
- Ensure that the website, mobile app, and other digital platforms are optimized for sales and user engagement
- Continuously monitor and analyze website data to identify opportunities for improvement
- Stay up-to-date with industry trends and best practices in e-commerce and digital marketing
Qualifications:
- 5+ years of experience in e-commerce experience, digital marketing, and product design, with a proven track record of success
- Strong knowledge of digital marketing tools and platforms, product design and user experience principles
- Experience with website and mobile app technologies and optimization tools
- Strong leadership and management skills
- Excellent analytical and problem-solving abilities
- Strong knowledge of e-commerce platforms, such as Magento, Shopify, and WooCommerce
- Experience with digital marketing and website optimization tools
- Strong communication and interpersonal skills
- Bachelor's degree in business, marketing, or a related field
Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.