mselect is looking to hire a Marketing Manager for a FMCG client in Baghdad, Iraq. Candidates must have a minimum of 3-4 years in a marketing management role, preferably in the fragrance or a related industry. Fluency in English and Arabic is a must.
Job Purpose
The Marketing Manager will lead the charge in expanding our brand’s reach within Iraq. In this role, you’ll be responsible for formulating and executing impactful marketing strategies that build brand awareness and drive growth. This position also involves recruiting and managing a skilled marketing team and overseeing key operational aspects, including supply chain coordination and order management, to support our ambitious growth goals.
Key Responsibilities
- Strategic Development: Design and implement comprehensive marketing plans to promote our range of perfumes, essences, and machines, ensuring consistent brand messaging across all channels
- Market Penetration: Leverage insights into the Iraqi market to strategically position our products and drive local market expansion
- Team Building: Recruit, build, and lead a talented marketing team aligned with our growth trajectory
- Campaign Management: Oversee the planning and execution of creative campaigns, product launches, and promotional events that resonate with Iraqi consumers
- Supply Chain and Order Management: Collaborate with supply chain and production teams to manage product inventory, ensure timely order fulfilment, and optimize supply chain processes to meet marketing demands
- Cross-Department Collaboration: Work closely with production, sales, and other departments to ensure integrated and cohesive marketing efforts that align with company goals
- Market Research and Competitive Analysis: Conduct regular research to understand local market trends, competitor strategies, and consumer preferences to inform and adjust marketing strategies
- Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize campaign impact and achieve growth targets
- Data Analysis and Reporting: Track and analyse the performance of marketing initiatives, providing data-driven insights and reporting to senior management to guide decision-making
Requirements
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field
- Experience: Minimum of 3-4 years in a marketing management role, preferably in the fragrance or a related industry
- Market Insight: Strong understanding of Iraqi consumer trends and the local competitive landscape
- Leadership Skills: Proven ability to lead teams, drive projects, and execute results-focused marketing strategies
- Supply Chain Knowledge: Familiarity with supply chain processes and inventory management is an advantage
- Core Competencies: Strategic thinker with creativity and a data-driven approach to achieving measurable results
- Languages: Proficiency in Arabic and English is required
*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.