JOB PURPOSE
The role is responsible for the performance of client’s websites across EMEA. Performance includes supporting the global.com team in the strategic direction of the platform, the go-to for content management updates, site issues, and SEO strategy and performance.
STRATEGIC DIRECTION & IMPLEMENTATION
- In partnership with the global web team, this role will improve site performance through optimization of process, content and functionality and will lead the implementation throughout the region. Additionally, this role acts as a project manager and helps to facilitate the web development for company domains.
- A high level of collaboration with cross functional teams (Product, Marketing, Merchant Sales, Legal and Consulting) is needed to support content creation, while ensuring client’s webpages adhere to SEO and User Experience (UX) best practices.
KEY RESPONSIBILITIES
Web Maintenance and new contents rollout:
- To maintain and manage productive relationships with web development and content agencies, ensuring they meet delivery timelines and quality standards
- Build and deploy new contents
- Plan and schedule new content with cross functional teams
- Adapt and localize of new content pages supplied by the global team This includes facilitation of translation reviews across EMEA with the local reviewers
- Develop and recommend webpage designs based on stakeholder’s needs while following brand and style guide guidelines
- A/B testing of web components and optimizing contents to improve consumer journey
- Review local sites to ensure that contents are relevant and eliminate outdated contents This may include decommissioning and/or redirect of pages, creation of vanity URLs and establishing new domains/sub domains
- Determine the need for new sites based on business requirements Facilitate new website/domain requests when needed
- To use Adobe Experience Manager for creating, managing, and optimizing digital content across all EMEA websites Overseeing the workflows and review content
- To manage domain names, enforce governance policies, and address any related technical issues
- To provide support of the Offer Management Platform for regional contacts Content management, and issues resolution
- Ensure the SEO standards of client’s websites are maintained through keyword targeting, content optimization and campaigns to increase the organic ranking
- Lead SEO implementation, supported by local markets to identify opportunities and tactical areas for organic improvement
- Track, report and analyse SEO performance data
- Work closely with Global client’s team to create SEO best practice and champion across region
- Work closely with media agencies to ensure full synergy between SEO and SEM strategies
- Perform audits of large data sets from multiple sources, creating detailed yet clear reports to highlight inconsistencies or errors and provide solutions
- Monitor site traffic through web analytics tool (such as Google Analytics) to track performance and identify opportunities for website optimization
- Create insightful and actionable reports to track website performance, aligning to the business objectives
- Translate reports into dashboards and/or presentations for management and key stakeholders
- Collaborate with Media Agency to ensure complete campaign tagging and optimize conversion rates and KPIs through data analysis across channels, user journeys, conversion funnels, campaigns etc
- Collaborate with Measurement & Insights team on campaign and business analysis to uncover actionable insights to be included into business strategies
REQUIREMENTS
- Candidate must be proficient English
- 4+ years of work experience as Web editor/SEO specialist
- Demonstrable background in on-page SEO and content marketing
- Demonstrable experience of CMS systems
- Demonstrable background of working with web analytics tools
- Basic proficiency with photo editing tools (Adobe Photoshop or Adobe CC)
- Candidate should be able to work well in a team context as well as have an emphatic approach with other markets and cultures around the region
- Candidate should be organized, analytical and have an excellent eye for detail
- Bachelor's degree or equivalent relevant working experience
6-month contract.
*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.