When looking for a new job, it is crucial that you understand where you want to work. Researching an industry helps you know who you'd like to work for and in what capacity.
In this guide, we'll help you carry out that research more effectively.
The importance of researching an industry in your job search
When it comes to finding the right job, researching the industry you are interested in can be just as important as polishing your CV or improving your interview skills. Understanding the industry you want to work in can give you a better sense of the roles available, the skills and experience required, and the potential for career advancement.
It can also help you identify trends and changes that could impact your job search. For example, if you are interested in a career in technology, researching the latest advancements and emerging technologies could help you determine which fields are growing and in demand. Likewise, trends that show downward movement can show you potential recessions, which could prove problematic in finding and keeping a job.
In addition, understanding what you are looking for in terms of job roles and industries means you can tailor your job search strategy and prepare a CV and LinkedIn profile to help you stand out among applications.
How to use Search Engines and LinkedIn to learn more about an industry
Here are some tips to help you research an industry.
Start with a broad search internet search. Use generic search terms related to the industry you're interested in, such as "accounting" or "engineering." This will give you an overview of the industry and its significant players in your region.
Narrow your search. Once you understand the industry, use more specific search terms to find information on the topics that interest you. For example, if you're interested in digital marketing, search for "digital marketing trends" or "best digital marketing practices."
Use LinkedIn to connect with industry professionals. LinkedIn is a great resource for learning about an industry. You can follow companies and industry leaders, join industry-specific groups, and connect with professionals in the field. Looking at the LinkedIn Jobs board will also help you understand the number and types of jobs available.
Read industry publications. Many industries have dedicated publications that cover news, trends, and best practices. Look for online magazines or blogs that cater to your industry, and subscribe to their newsletters.
In a short time, you'll become much more familiar with the industry, the companies that work in it, and the demand for jobs. Over a more extended period, you'll be able to pick out conversations related to the jobs you are looking for that you could confidently build skills for and discuss in interviews.
Why is it important to research a company you want to work for?
After you have looked into an industry, it's vital to start looking at companies.
Researching a company before applying for a job is crucial for many reasons. It helps you understand the company's culture, values, and mission, which is essential for determining whether it aligns with your own.
Additionally, it enables you to tailor your CV and interview technique to the company's specific needs and requirements, which increases your chances of getting hired.
How to find companies that align with your values
Here are some tips to help you find companies that share your values:
● Research the company's mission statement, values, and culture. Many companies have this information readily available on their website and social media, giving you a good idea of what the company stands for. Pay close attention to how they talk in their writing, as this will give you an idea of how they think and feel about their company and its people.
● Examine how they do business. How a company does business can tell a lot about its thinking and values.
● Check out Google. Are there any news stories you should be aware of?
● Look for companies that have received awards or recognition for their values and ethics. This information can be found on the company's website or through third-party organisations that measure corporate social responsibility. It is essential to say that not every company will apply for awards, so don't discount researching a company because it doesn't have a related prize; instead, read its content and social media - do they talk like a company you'd want to work for?
● Seek current or former employees to understand their feelings about the company's values and culture. You can do this through review sites or social media. Discounting the non-relevant for the relevant reviews and thoughts from employees will be necessary. What you are looking for here is an indication of how well-liked an employer and their workforce is.
● Always research their competition. Understanding the competitive landscape can help you establish long-term opportunities with a company based on its market stability.
When you are ready, our next career services guide tackles building a professional online presence, which is important for marketing yourself as a potential employee.